Assignment 3: The Press - 1

This is the masthead from "the daily telegraph." In publishing, a masthead is the title of a newspaper or other periodical in the type style and treatment in which it appears on the front page or cover of the periodical.

 A banner which may look like a masthead, is not exactly the same. A banner tells the audience a little about the newspaper/magazine. A banner could also include a short story, or the logo of the newspaper. In this example it presents "Real News. Real Entertainment."

A Headline is used to portray a brief descrption of the story to draw in readers. in most Broadsheet newspapers, large headlines are only printed on the front page, but many tabloids print headlines inside the newspaper as well; to present the story in a short, but informative way.

A Subheading is used to describe the story more, but to still give a brief overview of the story. The heading is used to catch the reader's attention, with puns or emotional language, but a subheading gives a short overview of the most important part of the story.

A Byline is used to portray the name and information about the writer/publisher of the article. For example, on a newspaper at the top of the article, the publisher will print the writer's name to give them credit for the article. It can also be used to represent the reliabilty of the text, for example, if the article was about the liberal democrats, but the writer is a supporter of the conservatives, the information could be very biased.

A Jumpline  directs the reader to the rest of the story. "a line of type identifying the page on or from which a 

newspaper story is continued." For example "See page nine"

A Caption is the description about the photo in the article. It tells you a quick, brief description of what is happening in the photo. 

A Column, is used to divide articles from other articles. Usually there are 4 equally sized rectangles going down the page to separate the articles.

A Gutter, is the small space you see between two columns that are on two different pages... like the space left blank so that binding can be done. Gutter is also referred to the tiny space between two columns but its correct technical term is an alley.

A Rule is a printing term for a straight line; usually produced with a roll of burder tape.  

Copy, is the text used in a story. This makes up the bulk of the newspaper, usually put into columns, the text gives a deep analogy into the background of the story.

 Graphic, is an image used to portray a story. This gives the reader a more visual explanation of the story. The graphic usually appears with a caption below it, the caption desribes what the graphic shows, if the reader didn't understand it.